Almost three-quarters (71%) of consumers are willing to wait longer for an order if the impact on the environment is lower. Therefore, use smart logistic software to provide consumers the option to choose between a green or a standard delivery option.
Similar results came out of a study by DeliveryMatch (2017). DeliveryMatch will therefore soon come up with a solution whereby the CO2 output can be displayed throughout the chain for each delivery option. Read more about the article on Twinkle here (only available in Dutch).