The market is growing, competition is increasing and the consumer is becoming more demanding. Therefore, it is the right time to fine-tune the classic marketing choice between differentiation and cost-orientation.
Web shops will increasingly try to distinguish themselves through service and delivery. Therefore, the diversity of delivery options continues to increase. For example the choice for delivery within an hour or delivery with low CO2 emissions. The logistical complexity is thereby increased. At the same time, physical stores are looking for their added value in an e-commerce world.
Read more about the future of omnichannel logistics and the associated chain collaboration and inventory management with the Last-Mile Delivery model as the answer in the expert report: Innovation & Omnichannel E-fulfillment (only available in Dutch).